Glean

The brief:

“ How do you stand out in a hall full of AI Leaders? “

When a show floor is wall to wall with companies promising smarter ways of working, a logo and a clean tagline won’t earn you a moment of anyone’s time.

Glean understood this from the outset, and so did we. The objective was never footfall for its own sake. Instead, it was dwell time, and the quality of the conversations that dwell time makes possible.

That reframed the whole design problem. So we asked a different question. How do you make people stop, stay, and want to be part of what’s happening?

Ultimately, everything that followed, from the structure to the activations to the lighting sequence, was built to answer that single question.

The engineering challenge:
Making light travel through vinyl

Not all of the work that determines whether a stand lands is visible. In fact, the most interesting technical challenge on this project was the window display lighting.

Getting the bespoke LEDs to read clearly through the window vinyl was the brief. However, making light travel cleanly through printed graphics, without the colour muddying or the effect dropping out, took genuine problem-solving.

So we engineered it so the lights and graphics worked with each other, not against each other. Then we programmed the full lighting sequence so the spectrum moved exactly as intended.

Behind the visible build, our team also handled all of the power and internet cabling for the suite, along with the AV and tech for Glean’s demo units, the four screens and the video wall.

When one of the window lights failed on site, as components occasionally do under the pressure of a live build, we swapped it out fast. As a result, the sequence was back to full health without it touching the visitor experience.