Unique Brand Activations
Each of the four stands were built to be unforgettable, attracting attention, and converting footfall into new and repeat customers. Every element was purposeful, from layout and visitor flow to the activations woven through each space.
- Howl of Fame – a crowd-pleasing, dynamic activation built into every stand. Visitors and their dogs became part of the experience, with photos printed on the spot and added to an ever-growing, ever-changing wall of happy dog faces.
- Taste Testing Station – Located on every stand, giving dogs and their humans the chance to try the market-leading products Butternut Box were showcasing at the show. The best kind of product demonstration, one that sells itself.
- Engraving Station – an area offering personalised engravings on accessories, including the iconic giveaway treat tins.
Generous floor space and comfortable seating were built into every stand, creating an environment where visitors felt genuinely invited to stay, explore and connect with the team.
An exclusive environment
The fourth stand was a different proposition entirely, an exclusive, brand-led environment built for existing Butternut Box customers, and it felt like it. Think less trade show, more members’ lounge. Red rope at the entrance, and offering luxury seating in a venue where a seat is seriously sought after.
Inside, members experienced:
- An exclusive space for existing customers only – a genuine reward for loyalty.
- Luxury seating – premium comfort in one of the show’s busiest environments.
- Free treat giveaway and treat pick and mix station.
- Exclusive merchandise retail space.
