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formula 1 hospitality build

Trusted by global innovators

We’ve helped world leading brands bring their stories to life on the global stage.

Amazon
HP
Snickers Tecna
Philips Tecna
Simba
Sony
Ikea
Technogym
Many Pets
Sykes

When the lights change, every detail matters.

At Tecna, we design and deliver bespoke, high performance environments that move as fast and flawlessly as your team does. Expert craftmanship and design innovation ensures outstanding hospitality spaces set against the most thrilling views. We can provide a complete service, offering a sense of calm for our clients, ahead of a high energy experience for guests.

Our work spans every stage of the project lifecycle, from initial concept and design through to installation, logistics and on-site delivery, even reuse and storage. Whether you’re planning a large or compact experiential space, we tailor every build to reflect your brand vision, budget and business objectives.

Our approach combines:

  • Advanced modular engineering for complex builds without complex logistics.
  • Bespoke design shaped around your brand, message and show strategy.
  • End-to-end delivery, from creative concept through to installation and on-site support.
  • Smart visitor analytics through our trusted partners, giving you accurate, real-time engagement insights.
  • Full carbon reporting for every project, supporting sustainability commitments across aviation and aerospace.

Our structures are built for light transport, smooth install and beautiful performance, helping you bring your brand story to life anywhere in the world – from venues in Abu Dhabi to Monaco.

When milliseconds matter, collaboration, craftsmanship and precision make all the difference

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Designed for the fastest brands on Earth 

We move at the speed of your brand.

Our solutions are engineered for agility and impact, built to adapt seamlessly across circuits, continents and campaigns.

Whether you’re creating a hospitality suite, media zone or brand activation, Tecna’s process combines bespoke design thinking with operational excellence, ensuring every build reflects your pace and purpose while crafting memorable moments for your guests.

We understand:

  • Tight build schedules and rapid changeovers
  • Complex logistics and evolving layouts
  • Brand activations that demand bold, flawless execution
  • The growing need for sustainability through re-use and intelligent modular design
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Event host sponsors
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exclusive entertainment companies

Human led craftsmanship

Every Tecna build has a team behind the scenes that believes in partnership over production.

From our UK headquarters (just hours from every major F1 base) our designers, engineers and installers work side-by-side with your team to deliver premium entertainment spaces that are as refined as they are reliable.

We don’t do basic templates.
We translate your brand DNA into an environment built to perform with the same precision, pride and excellence you bring to the grid.

Feel race weekend ready 

Why Tecna?

 

Our expert in house team can keep track every stage of your display journey – so you can focus on engaging your audience while we handle the rest.

We understand the inner workings of providing a stress free experience, an exceptional build and a result that leaves a lasting impression.

  • Seamless design and build

    Tecna hold 20+ years of expertise delivering service packages for leading brands across exhibitions, conferences and live events. We’re anything but strangers to providing design and build solutions to customers showcasing their brands in highly competitive environments.

    No space too small, no idea too ambitious.

  • Skilled designers, excellent build quality

    We blend daring custom brand event design with expert engineering – making sure your space doesn’t just look incredible, but performs under pressure. Our design process involves you from the start, ensuring your next event brings your brand personality to life.

    From visual concepts and engagement tactics to logistics and venue requirements, our team can support the journey to on site success.

  • Expert project management

    With designers, project managers and install technicians working side by side, you get total clarity and confidence from start to finish.

    From exceptional designs and pre-build to installation, logistics and dismantle, we manage every detail, so you don’t have to. Your Tecna project manager ensures your stand is delivered on time, within budget and ready to impress. We take businesses away from a stressful process, and leave them with the space to focus on what they do best.

  • Flexible service options

    From modular solutions to bespoke hospitality areas, our approach adapts to your goals with ease – including purchase and rental options. Tecna have a diverse range of specialisms and suppliers to exceed expectations at your next race season

  • Sustainable thinking

    Achieve the finish and feel of a custom built experience without the unnecessary waste. Tecna integrate eco conscious practices into every area of our business.. meaning bold brand moments can also be mindful. We achieve a 91% reuse rate and are Tier 5 ESSA sustainability accredited – reducing waste, costs and carbon footprints.

    Built to last, built responsibly.

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Modular by design. Sustainable by nature.

Our modular systems are designed for re-use, reconfiguration and rapid delivery reducing waste, carbon and complexity across every race location.

  • Fast installation and de-rig for minimal disruption
  • Lightweight structures ideal for global freight
  • Reconfigurable layouts for evolving needs
  • Sustainable materials engineered for performance and longevity
Fast track your bespoke experience

Google review

5 stars

"I have been working with Tecna for the last year. And they have over delivered every time. And pushing what we thought was possible. Would highly recommend they have up lifted my customers experiences and and created unique experiences."

Google review

5 stars

"From planning to build, Tecna played a pivotal role in helping us elevate our stand presence at this year's AI Summit. The Tecna team were invaluable from our initial emails through to on-site support, I couldn't have asked for more!"

Google review

5 stars

"Great company to work alongside, and fantastic tech and stand support for events and exhibitions. Highly recommend as a client!"

Google review

5 stars

"Couldn't recommend more! Wonderful process from start to finish. Design process was fast and collaborative. Supply, build and breakdown, was equally as professional. Will using again 100%"

Google

5 stars

62 Reviews

Ready to reimagine your race-day presence?

Let’s design something built for speed, built to travel and built to inspire.

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Frequent questions
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Frequent questions

Questions? Let’s get you the answers

  • What branding opportunities are typical in formula 1 hospitality build areas?

    At this level, branding is about atmosphere, not just logos. Think immersive environments that tell your story from the moment guests arrive – branded suites, lounges, bars and terraces with custom furniture, lighting and digital features that reflect your brand personality. Many brands take it further with interactive elements like AR, VR or live content creation zones to build engagement and authenticity. Every detail should feel connected, intentional and unmistakably yours.

  • What are typical build, production and activation costs for a premium brand space at a Grand Prix event?

    Costs depend on your goals, space and level of customisation – but smart planning makes every pound go further. A modular hospitality space or branded pavilion can range in price, with bespoke multi-level builds exceeding them. Using modular and reusable systems helps protect your budget, installation and dismantle time and the planet, giving you the freedom to invest more in creativity and experience. The key is balance – design that delivers visual impact and measurable return.

  • What does the lead time look like for build-in, fit-out and breakdown during race week?

    Like being in the pit lane – precision is everything. Planning should begin well in advance to allow for creative development, engineering and compliance – ideally 6 months in advance. Access to the circuit can leave tight windows for build and fit-out before branding and AV install. Breakdown starts right after the final flag – then begins a behind the scenes race to pack everything away. Working with an experienced, on-site partner means every detail runs like clockwork.

  • Are there sustainability or environmental requirements for temporary structures or brand activations?

    Sustainability is now a baseline expectation across the events industry. Organisers and brands alike are demanding smarter structures: modular, reusable and low-impact. From sustainable manufacturing and efficient logistics to waste reduction and offset strategies, every part of your build can support a smaller carbon footprint. At Tecna, sustainability isn’t a tick box – it’s how we design from the ground up.

  • How do we measure ROI from branded spaces or VIP areas?

    Success is about strategic impact that feels authentic, not guesswork. ROI can be measured through guest engagement, hospitality attendance, content reach, social interaction, lead generation and brand recall. Post-event insights turn data into decisions – identifying what worked, what resonated and how your brand story performed.

    Great design sparks emotion; great reporting proves its value.

  • What are the opportunities for off track activation in addition to on site experiences?

    Off-track activations extend your reach and create new moments for connection. Think city fan zones, pop-up lounges, media experiences or an unforgettable after party that amplifies your on-site message. The combination of trackside presence and off-site creativity builds a 360° brand experience – meeting audiences wherever they are and turning one weekend into lasting engagement.