Royal College of Midwives

The challenge: fresh impact, minimal waste

With each passing year, RCM aims to evolve their exhibition stand while staying true to their values: quality, professionalism, accessibility, and sustainability. For the latest conference, they challenged us to take what had come before and elevate it once again – not by starting from scratch, but by building smarter.

The brief was to reuse as much of their existing stand kit as possible, keeping costs and waste low, while delivering something fresh, exciting, and visually elevated for 2025. The final result? A stand that was 80% repurposed, 100% revitalised and designed to meet the varied needs of a dynamic, high-profile conference space.

The solution: bright, bold, and built to engage

We designed and delivered a modular stand that offered maximum flexibility and presence, enhanced with bespoke design features, a giant overhead balloon structure, rigged lighting and impactful AV integration. The layout served multiple functions throughout the event – hosting live theatre-style sessions, showcasing new resources, facilitating relaxed networking and accommodating VIP visitors.

A custom-printed floor brought the whole environment together with a professional, branded finish that stood out from every angle. While much of the structure had been used before, clever design updates and new graphic treatments ensured the stand felt completely original.

From pre-show planning and creative concepting to full installation and post-show pack-down, Tecna provided a full turnkey service giving RCM peace of mind, while allowing their team to focus entirely on delivering a world-class event.

The result: consistent growth, long-term value

RCM’s exhibition stand once again delivered the impact they needed, drawing attention across the show floor and setting a benchmark for exhibitors throughout the conference. With every project, we build on what came before and identify new ways to add value without unnecessary cost or waste.

Their entire kit is now stored and maintained by Tecna, ready to be adapted and reused for future events. Each year the solution evolves to meet their needs – brighter, smarter and more versatile – while aligning with their commitment to sustainability and responsible delivery.

This long-standing partnership reflects what smart exhibiting is all about: creating something that works hard now, and even harder next time.

Want a reusable stand that still feels brand new? Let’s make it happen.